lawrencepickup.com

MY SERVICES

When it comes to facebook ads, one size does not fit all.

I offer bespoke Facebook and Instagram ads strategies built around your unique objectives.

FACEBOOK

Currently approaching 3 Billion users worldwide, Facebook is the largest Social Media Platform in the world and its powerful algorithms know an astonishing amount about your perfect target audience. You can target users based on their age, gender, relationship status, parental status, education, employment, personal tastes, interests, recent life events, digital activities, travel habits and much much more. This makes Facebook the perfect way of getting your message in front of the people who are most likely to be interested in your business, whether that means global or hyper-local.

INSTAGRAM

Another Social Media heavyweight, Instagram has almost 1 billion users worldwide and is owned by Facebook, which means that by default, your Facebook ads will also appear on Instagram. Many business owners who haven’t yet explored paid advertising on either of these platforms believe that Instagram works better for them than Facebook, but this is simply down to the fact that for now at least, you get a lot more free organic exposure on the smaller, less popular platform. When it comes to paid advertising, combining the two together gets the best results and at no extra cost.

Lawrence Pickup

Facebook & Instagram Marketer

I have worked in advertising, marketing and PR for over 15 years now and during that time I have run campaigns via print media, outdoor media, broadcast media and a whole array of digital media and nothing has ever come close to the success I have achieved with Facebook. I have helped businesses of all shapes and sizes to generate some amazing returns with my innate understanding and increasingly extensive experience of the Facebook and Instagram advertising platform.

And the best bit for me? I love it! I don’t know why but for some reason I really click with Facebook ads. No matter how complex they make the platform (and they do!) it comes naturally to me but I know most people really struggle with it, so I’m here to help.

Who Can I Help?

The list is almost endless but so far I have designed an array of bespoke solutions for ecommerce clients, b2b clients, technology companies, subscription-based businesses, estate-agents, jewellers, restaurants, garages, pawnbrokers, wedding venues, start-ups, app developers, hotel chains, e-learning companies, housing developers, broadband providers, recruitment companies, care home providers, high street retailers, beauty salons, gyms, solicitors, home-delivery services, bands & musicians, charities, advertising agencies and more.

Who Can't I Help?

Facebook have some pretty strict rules about what you can and can’t advertise. Some products and services have some restrictions but permissions can be granted if you are willing to jump through a few hoops. Contact me for free advice on these restrictions and what alternative options may be open to you.

CONTACT ME

Having recently changed roles and tasked with a very particular campaign as an initial project I wasn’t sure how achievable our target was. Lawrence allayed my fears, advised on the appropriate options and helped us target specific demographics generating good quality leads quickly. We also had the ability to increase/decrease the flow of enquiries and Lawrence offered continual support throughout the process leaving us able to concentrate on the potential business generated. I would not hesitate to use his services again & would be glad to recommend.

Lawrence was recommended to us by our website developer back in 2019. Before then we'd been doing our Facebook ads ourselves but had frankly been wasting a lot of money and wondered whether to stop. Lawrence quickly turned that around and made Facebook profitable for us. Since then he has helped to bring a reliable consistency to what is a very seasonal business and he hasn't blinded us with science in the process but always kept things simple. Lawrence is a very safe pair of hands; one less thing to worry about!

As a new start up company I was somewhat swamped and confused by all the various options when you start searching for Facebook advertising on the internet. Very quickly you get bogged down with so many companies to choose from, all claiming XY and Z. I feel so very lucky to have been introduced to Lawrence, his calm and knowledgable approach gave me a huge amount of confidence that my money was being well spent and more importantly for me as a start up, I was not wasting money on things that would not work. In short, stop your search Lawrence is your man!

I started working with Lawrence in lockdown. After an initial discussion, which made it clear that Lawrence is an expert when it comes to Facebook advertising, we proceeded with a highly successful Facebook campaign that helped to keep children entertained throughout lockdown and allow us to stay relevant whilst waiting for our return to normality. Once Lawrence got involved the awareness of what we were doing rocketed and on top of that he provided us with some precise insights into what was and wasn't working. It opened my eyes to what we can do with Facebook and it's a pleasure to work with Lawrence and gain and improve from his knowledge and expertise.

PRICING

Pricing varies considerably depending on the scope and scale of the project but can start from as little as £150 per month.

ADDITIONAL SERVICES

If your business or charity requires additional services such as Google AdWords, website development, videography, email marketing or data management, I have a range of partners who I work with on a regular basis and am happy to recommend.

CONTACT ME

If you have a question or a project you’d like to discuss, please get in touch!